It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. Musical.ly worked by allowing content creators to record short-form videos of themselves lip-syncing to popular songs and movies. Starting in 2016 as the brainchild of Chinese internet technology company ByteDance, TikTok would drastically rise in popularity after acquiring/merging with Musical.ly (which began in 2014) – a popular lip-sync app. YouTube to help you determine the best platform for you, so read on to learn more. That’s why we’ve put together this ultimate comparison pitting TikTok vs. It will come down to your target audience, their demographics, and the type of content they like to consume.īeyond that, you also need to consider ad costs, ad formats, and their algorithms (to enhance the visibility of your content). Yet, there are some glaring differences, so how do you know which is best for your business? Both boast insane numbers for their monthly users (YouTube is over 2 billion, which accounts for roughly ½ the internet, and TikTok is now at 1 billion ).Īs you can imagine, both video-sharing platforms are marketing goldmines for businesses of all sizes. Speaking of platforms that feature video content, there are two that undoubtedly lead the fray – TikTok & YouTube. It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. In 2022, video marketing is virtually impossible to ignore, with a whopping 92% of marketers reporting that video content accounts for a significant chunk of their overall marketing strategy.
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